NCAA Agrees to Lift Name, Image and Likeness Recruitment Ban

The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative endorsement deals before enrolling in a specific college, Tennessee Attorney General Jonathan Skrmetti says as he announced a proposed settlement in a lawsuit over the policy

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Mar 17, 2025 - 22:16
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The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative endorsement deals before enrolling in a specific college, Tennessee Attorney General Jonathan Skrmetti says as he announced a proposed settlement in a lawsuit over the policy
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