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VIDEOS
Magnite’s SpringServe Partnership Brings Personalized ads...
CANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing personalized ads to its new media...
Contextual AI Unlocks New Targeting Options and Insights...
As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But,...
Experian’s Feo Sees Commerce Media Fuelled Further By AI
The retail media boom shows little sign of slowing down, as eMarketer’s latest forecast projects the category growing from 14.1% ...
Peacock Ready For Paris: NBCU’s Noval On A Step-Change...
In years gone by, NBC’s Olympics coverage was sometime criticised for practices like airing events on tape-delay due to broadcast...
United Airlines Brings Programmatic Ads to In-Flight Screens...
CANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing programmatic ads to its in-flight...
Amazon, TikTok, Instacart and The Trade Desk Partnerships...
CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade...
Instacart, Amazon, The Trade Desk and TikTok Partnerships...
CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade...
The Plight of Evan Gershkovich: The Wall Street Journal’s...
CANNES — The Wall Street Journal’s publisher has called on the advertising and media industry to shine a “spotlight” and join the...
Contextual AI Enables Advertisers to Craft Personalized...
In a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However,...
Contextual AI Enables Advertisers to Craft Personalized...
In a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However,...
Beet Art Has Pride Of Place On Cannes’ Croisette
In Cannes, the Croisette in front of the town’s Palais des Festivals may be more commonly associated with the red-carpet glamor of...
Travel Media Networks Extend Retail Ad Opportunities: Publicis’...
The travel industry is undergoing a significant transformation, with new opportunities emerging for brands to connect with consumers...
Relevance Is Not Personalization: Rokt’s Gupta On The Transaction...
In the data-driven ad world, we often hear executives talk about the importance of ad relevance. What what is relevance, really? For...
Cannes Lions Chief Thomas Expects Record Attendance
The Cannes Lions International Festival of Creativity, which began on Monday, June 17, 2024, is shaping up for its biggest year ever,...
MediaMath Integration, Latin America Are Key Opportunities:...
Adtech company Infillion in the past year acquired MediaMath and began to re-establish the adtech pioneer by integrating its technology...
CTV’s Ad Tools Deliver Performance, Personalized Audiences:...
The popularity of connected devices such as smart TVs and mobile phones not only has transformed how people watch video programming,...