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VIDEOS
Traveler Media Offers Omnichannel Reach for Brands: United’s...
CANNES – In-flight magazines and catalogs are rarely found on planes these days, but that doesn’t mean marketers are left without...
Travel Media Offer Omnichannel Reach for Brands: United’s...
CANNES – In-flight magazines and catalogs are rarely found on planes these days, but that doesn’t mean marketers are left without...
Programmatic CTV Ads Benefit from Contextual Signals: Wurl’s...
CANNES – Households that connect their televisions to the internet enter a digital world filled with a growing number of streaming-video...
Magnite’s Diamond Looks Ahead To Beet Retreat Berkshires
After the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills. Beet Retreat...
Disney Embraces Automation and Interoperability in Ad Sales
CANNES — Disney’s annual upfront meetings in New York this year included plenty of commitments to ad automation, with about 50% of...
Gaming Is The Next Streaming: Microsoft Advertising’s Lynne...
CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the...
AI Poised to Transform Video Targeting, Says Silverpush’s...
CANNES — Could artificial intelligence be about to revolutionize the way brands advertise in online video? One executive thinks so....
Data Sources Fuel Commerce Media’s Results for Marketers:...
CANNES – Retailers that sell advertising have emerged as one of the fastest-growing segments of the media marketplace. The enthusiasm...
Data Collaboration Unlocks Insights for Marketers: LiveRamp’s...
CANNES – Privacy laws in many parts of the world have limited how brands can use people’s personally identifiable information for...
Bringing Video Ad Creativity to Mobile’s Full-Screen Canvas:...
CANNES — Advertising creativity is celebrated each year at the Cannes Lions festival. But ironically, when those same ads play out...