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VIDEOS
CTV and Retail Media – A Match Made in Advertising Heaven?:...
CANNES — The future of advertising may well lie at the intersection of two of the fastest-growing channels – connected TV (CTV) and...
Augmented Reality Helps to Differentiate Retail Media:...
CANNES – Social-media companies in the past decade have built out their commerce platforms, helping brands to drive direct sales....
Connected TV Brings Digital Capability to Linear TV, Accelerating...
CANNES — Retail media spending is surging, as more ad buyers turn on to the idea of being seen where commerce happens. But how exactly...
TV’s Fragmentation Lets Brands Reach Audiences Better:...
CANNES — The proliferation of connected TV services is giving viewers more choice – and advertisers more challenges. But, ultimately,...
AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s...
CANNES — Can you put a price on emotions? For advertisers, Wurl, thinks it has found a way. The company offers tools for video monetization,...
‘AI Has Been Explosive for Contextual’ Advertising: GroupM...
Artificial intelligence technology is making contextual advertising – or placing ads next to content that’s most likely to get the...
TV’s Fragmentation Lets Brands Reach Audiences Better:...
CANNES — The proliferation of connected TV services is giving viewers more choice – and advertisers more challenges. But, ultimately,...
Marketers Have Opportunity to Diversify Retail Media Spend:...
CANNES – The number of retailers that sell digital advertising has exploded in the past few years as marketers have sought to reach...
TelevisaUnivision Takes Off, Partnering United’s Kinective...
CANNES — Any media owner will claim to have a good on-the-ground understanding of its audience. But now TelevisaUnivision is taking...
Beet Retreat Berkshires; A Special Moment for the Media...
Movers and shakers from the advertising, media, ad-tech and consumer data industries this month will converge at the Beet Retreat...