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VIDEOS
Advertisers Should Demand Premium CTV for Best Results:...
CANNES — Not all CTV impressions are created equal. To get the best results, advertisers need to ensure they are buying premium CTV...
Influencers Are Becoming Engines of Commerce, Omnicom’s...
CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a recent white paper,...
Retail Media’s Growth Reflects Key Changes in Shopping...
CANNES – Retailers that sell advertising make themselves more valuable to marketers by gathering as much information as they can about...
Traveler Data Can Pinpoint Audiences: GroupM’s Brown
Amid the turmoil of cookie deprecation, ad buyers are looking for new identifiers. One of those new signals is emerging as traveler...
Retail Media Creates A Win-Win: Albertsons Launches Collective...
CANNES — The advertising industry is looking for alternative ways to target high-quality audiences as cookies disappear from the marketplace....
Magnite’s SpringServe Partnership Brings Personalized ads...
CANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing personalized ads to its new media...
Contextual AI Unlocks New Targeting Options and Insights...
As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But,...
Experian’s Feo Sees Commerce Media Fuelled Further By AI
The retail media boom shows little sign of slowing down, as eMarketer’s latest forecast projects the category growing from 14.1% ...
Peacock Ready For Paris: NBCU’s Noval On A Step-Change...
In years gone by, NBC’s Olympics coverage was sometime criticised for practices like airing events on tape-delay due to broadcast...
United Airlines Brings Programmatic Ads to In-Flight Screens...
CANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing programmatic ads to its in-flight...