VIDEOS

The popularity of connected devices such as smart TVs and mobile phones not only has transformed how people watch video programming,...

Once upon a time, it was the only ad-targeting game in town. But context in advertising was overtaken for a time by data, demographics...

Advertisers in the United States are wasting $22 billion a year in what’s known as the programmatic market, which automates transactions...

IPG was one of several honorees celebrated at the second annual Women in Media & Marketing Awards Luncheon. Held at JPMorgan Chase...

Traditional advertising methods are losing their effectiveness, as audiences shift away from old-school TV and toward connected TV...

Uber Technologies is working to expand its advertising business by touting its unique value proposition to brands. Its ride-sharing...

They have been two of the fastest-growing consumer media in recent years. Now the digital ad industry’s umbrella group sees a brighter...

Advertising can inform, entertain and inspire consumers on their journey toward a purchase. The moment they’re at an online checkout...

Adtech company Infillion in the past year acquired MediaMath and began an effort to re-establish the adtech pioneer by integrating...

As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly...